# Social Media Scheduler Pricing 2026: 11 Tools Compared

> We compared the published prices of 11 social media schedulers in November 2026. The median entry plan costs $20 a month, 5 of 11 have a free plan, and 4 of 11 charge per channel or per user, so their price grows as you add accounts or people.

Canonical: https://tesselith.com/research/social-media-scheduler-pricing
Last updated: 2026-11-04

By the Tesselith team. Tesselith makes one of the 11 tools compared; every price comes from the vendor's own pricing page, linked below.

## Key findings

1. The median entry plan costs $20 a month across 11 schedulers. Entry prices range from $5 (Buffer) to $99 (Hootsuite). ([link](https://tesselith.com/research/social-media-scheduler-pricing#entry-price))
2. 5 of 11 schedulers (45%) have a free plan. ([link](https://tesselith.com/research/social-media-scheduler-pricing#free-plans))
3. 7 of 11 price by plan (a set number of channels, brands or profiles), 2 charge per connected channel, and 2 charge per user. ([link](https://tesselith.com/research/social-media-scheduler-pricing#pricing-models))
4. Running 10 channels for one person costs $35 to $99 a month (median $49) on the 7 tools whose plans publish a channel limit. ([link](https://tesselith.com/research/social-media-scheduler-pricing#ten-channels))
5. Per-user pricing multiplies with the team: on entry plans, five people cost $495 a month on Hootsuite and $395 a month on Sprout Social, before any extra channels. ([link](https://tesselith.com/research/social-media-scheduler-pricing#team-of-five))
6. Buffer charges $5 per channel, so 20 channels cost $100 a month on its entry plan. ([link](https://tesselith.com/research/social-media-scheduler-pricing#buffer-per-channel))

## Prices at a glance

| Tool | Charges | Entry plan / mo | Free plan | 10 channels, 1 user | Source |
| --- | --- | --- | --- | --- | --- |
| **Tesselith** (us) | per plan | $15 | Yes, 3 channels, 100 posts/mo | $35 | [Pricing page](https://tesselith.com/pricing) |
| Buffer | per channel | $5 / channel | Yes, 3 channels | $50 | [Pricing page](https://buffer.com/pricing) |
| Hootsuite | per user | $99 / user | No (14-day trial) | $99 | [Pricing page](https://www.hootsuite.com/plans) |
| Later | per plan | $18.75 | No (14-day trial) | $37.50 | [Pricing page](https://later.com/pricing/) |
| Sprout Social | per user | $79 / user | No (30-day trial) | Not published | [Pricing page](https://sproutsocial.com/pricing/) |
| Publer | per channel | $5 / channel | Yes, 3 accounts (no X) | Not published | [Pricing page](https://publer.com/plans) |
| SocialBee | per plan | $24 | No (14-day trial) | $40 | [Pricing page](https://socialbee.com/pricing/) |
| Metricool | per plan | $20 | Yes, 1 brand, 20 posts/mo | Not published | [Pricing page](https://metricool.com/premium-vs-free-metricool-plans/) |
| Loomly | per plan | $49 | No (free trial) | $49 | [Pricing page](https://www.loomly.com/pricing) |
| Sendible | per plan | ~$30 | No (14-day trial) | ~$84 | [Pricing page](https://www.sendible.com/pricing) |
| Planoly | per plan | $14 | Yes, mobile only, 10 uploads/mo | Not published | [Pricing page](https://www.planoly.com/pricing) |

## What 5, 10, 20 and 40 channels cost

The cheapest published plan that covers each number of channels for one user, per month. "Not published" means the vendor's plans don't state a channel limit (some count brands or social sets instead), so we don't guess.

| Tool | 5 channels | 10 channels | 20 channels | 40 channels |
| --- | --- | --- | --- | --- |
| Tesselith | $15 | $35 | $35 | $75 |
| Buffer | $25 | $50 | $100 | $200 |
| Hootsuite | $99 | $99 | $199 | $199 |
| Later | $18.75 | $37.50 | $82.50 | $82.50 |
| Sprout Social | $79 | Not published | Not published | Not published |
| Publer | Not published | Not published | Not published | Not published |
| SocialBee | $24 | $40 | $82 | $149 |
| Metricool | Not published | Not published | Not published | Not published |
| Loomly | $49 | $49 | $249 | $249 |
| Sendible | ~$30 | ~$84 | ~$169 | ~$169 |
| Planoly | Not published | Not published | Not published | Not published |

## Methodology

- **Source:** each vendor's public pricing page, linked in the table, checked in November 2026.
- **Prices:** US dollars per month on annual billing where a vendor offers it, before tax. Add-ons (extra users, X/Twitter fees, AI credits) are excluded. A ~ marks a vendor that only lists approximate US prices.
- **Entry plan:** the cheapest paid plan. For per-channel and per-user tools that is the price of one channel or one user.
- **Channel costs:** the cheapest plan whose published limit covers that many connected profiles, for one user. Per-channel tools are multiplied out. Where a plan doesn't publish a profile limit, the cell says so instead of estimating.
- **Tesselith's plans:** Starter 8 channels, Pro 20 channels, Team 40 channels, Agency 100 channels, from its [pricing page](https://tesselith.com/pricing).
- **Disclosure:** Tesselith makes one of the 11 tools in this study. Its prices come from the same kind of public page as everyone else's, and the method above applies to it unchanged.
- **Updates:** we recheck prices before changing the date on this page. If a price here is out of date, email us and we'll correct it.

## How to cite this study

> Tesselith, "Social Media Scheduler Pricing 2026: 11 Tools Compared", November 2026. https://tesselith.com/research/social-media-scheduler-pricing

## Questions people ask

### How much does social media scheduling software cost in 2026?

Entry plans cost $5 to $99 a month, with a median of $20, across the 11 schedulers we compared in November 2026. What you'll really pay depends on how the tool charges: per channel, per user or per plan.

### Which social media schedulers have a free plan?

5 of the 11: Tesselith, Buffer, Publer, Metricool, Planoly. Free plans are limited, usually to 1 to 3 channels or a monthly post cap.

### Which social media schedulers don't charge per channel?

Tesselith, Later, SocialBee, Metricool, Loomly, Sendible, Planoly price by plan, so connecting another account doesn't change the bill until you outgrow the plan. Per-channel tools in this study: Buffer, Publer. Per-user tools: Hootsuite, Sprout Social.

### How much does it cost to schedule posts for 10 social accounts?

Between $35 and $99 a month for one person, on the 7 tools whose plans publish a channel limit: Tesselith $35, Later $37.50, SocialBee $40, Loomly $49, Buffer $50, Sendible $84, Hootsuite $99.

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Tesselith · https://tesselith.com · Full site index: https://tesselith.com/llms.txt