Best time to post on social media
A good starting point for each network, based on broad engagement patterns. These are general windows — your real best times depend on your audience, so treat them as a first draft and then measure.
| Network | Best days | Best times (local) |
|---|---|---|
| X (Twitter) | Weekdays | 9–11 AM and 5–6 PM |
| Tue–Fri | 11 AM–1 PM and 7–9 PM | |
| Tue–Thu | 8–10 AM and 12 PM | |
| Weekdays | 9 AM–12 PM | |
| TikTok | Tue–Thu | 6–9 PM |
| Threads | Weekdays | 9–11 AM and 7–9 PM |
| YouTube | Thu–Sun | 2–4 PM (publish early for evening views) |
| Weekends | 8–11 PM |
How to find your real best time
Generic charts are a starting point, not an answer. Your audience has its own rhythm — time zone, industry, and content type all shift the ideal window. The only reliable method is to post consistently, watch when your own posts get engagement, and adjust.
Tesselith does this for you: it analyzes your connected accounts and recommends the best time to post per network from your own data, then lets you drop posts straight into those slots.
Get your personal best times
Connect an account and Tesselith calculates the times that work for your audience.
Try Tesselith free