Research

Social Media Scheduler Pricing 2026: 11 Tools Compared

By the Tesselith team · Prices checked November 2026

We compared the published prices of 11 social media schedulers in November 2026. The median entry plan costs $20 a month, 5 of 11 have a free plan, and 4 of 11 charge per channel or per user, so their price grows as you add accounts or people.

Tesselith makes one of the 11 tools compared. Every price comes from the vendor's own pricing page, linked in the table, and the same method applies to us.

Key findings

1.The median entry plan costs $20 a month across 11 schedulers. Entry prices range from $5 (Buffer) to $99 (Hootsuite).
Link to this finding
2.5 of 11 schedulers (45%) have a free plan.
Link to this finding
3.7 of 11 price by plan (a set number of channels, brands or profiles), 2 charge per connected channel, and 2 charge per user.
Link to this finding
4.Running 10 channels for one person costs $35 to $99 a month (median $49) on the 7 tools whose plans publish a channel limit.
Link to this finding
5.Per-user pricing multiplies with the team: on entry plans, five people cost $495 a month on Hootsuite and $395 a month on Sprout Social, before any extra channels.
Link to this finding
6.Buffer charges $5 per channel, so 20 channels cost $100 a month on its entry plan.
Link to this finding

Prices at a glance

Tool	Charges	Entry plan / mo	Free plan	10 channels, 1 user	Source
Tesselith (us)	per plan	$15	Yes, 3 channels, 100 posts/mo	$35	Pricing page
Buffer	per channel	$5 / channel	Yes, 3 channels	$50	Pricing page
Hootsuite	per user	$99 / user	No (14-day trial)	$99	Pricing page
Later	per plan	$18.75	No (14-day trial)	$37.50	Pricing page
Sprout Social	per user	$79 / user	No (30-day trial)	Not published	Pricing page
Publer	per channel	$5 / channel	Yes, 3 accounts (no X)	Not published	Pricing page
SocialBee	per plan	$24	No (14-day trial)	$40	Pricing page
Metricool	per plan	$20	Yes, 1 brand, 20 posts/mo	Not published	Pricing page
Loomly	per plan	$49	No (free trial)	$49	Pricing page
Sendible	per plan	~$30	No (14-day trial)	~$84	Pricing page
Planoly	per plan	$14	Yes, mobile only, 10 uploads/mo	Not published	Pricing page

What 5, 10, 20 and 40 channels cost

The cheapest published plan that covers each number of channels for one user, per month. "Not published" means the vendor's plans don't state a channel limit (some count brands or social sets instead), so we don't guess.

Tool	5 channels	10 channels	20 channels	40 channels
Tesselith	$15	$35	$35	$75
Buffer	$25	$50	$100	$200
Hootsuite	$99	$99	$199	$199
Later	$18.75	$37.50	$82.50	$82.50
Sprout Social	$79	Not published	Not published	Not published
Publer	Not published	Not published	Not published	Not published
SocialBee	$24	$40	$82	$149
Metricool	Not published	Not published	Not published	Not published
Loomly	$49	$49	$249	$249
Sendible	~$30	~$84	~$169	~$169
Planoly	Not published	Not published	Not published	Not published

Methodology

Source: each vendor's public pricing page, linked in the table, checked in November 2026.
Prices: US dollars per month on annual billing where a vendor offers it, before tax. Add-ons (extra users, X/Twitter fees, AI credits) are excluded. A ~ marks a vendor that only lists approximate US prices.
Entry plan: the cheapest paid plan. For per-channel and per-user tools that is the price of one channel or one user.
Channel costs: the cheapest plan whose published limit covers that many connected profiles, for one user. Per-channel tools are multiplied out. Where a plan doesn't publish a profile limit, the cell says so instead of estimating.
Tesselith's plans: Starter 8 channels, Pro 20 channels, Team 40 channels, Agency 100 channels, from its pricing page.
Disclosure: Tesselith makes one of the 11 tools in this study. Its prices come from the same kind of public page as everyone else's, and the method above applies to it unchanged.
Updates: we recheck prices before changing the date on this page. If a price here is out of date, email us and we'll correct it.

How to cite this study

Tesselith, "Social Media Scheduler Pricing 2026: 11 Tools Compared", November 2026. https://tesselith.com/research/social-media-scheduler-pricing

Questions people ask

How much does social media scheduling software cost in 2026?: Entry plans cost $5 to $99 a month, with a median of $20, across the 11 schedulers we compared in November 2026. What you'll really pay depends on how the tool charges: per channel, per user or per plan.
Which social media schedulers have a free plan?: 5 of the 11: Tesselith, Buffer, Publer, Metricool, Planoly. Free plans are limited, usually to 1 to 3 channels or a monthly post cap.
Which social media schedulers don't charge per channel?: Tesselith, Later, SocialBee, Metricool, Loomly, Sendible, Planoly price by plan, so connecting another account doesn't change the bill until you outgrow the plan. Per-channel tools in this study: Buffer, Publer. Per-user tools: Hootsuite, Sprout Social.
How much does it cost to schedule posts for 10 social accounts?: Between $35 and $99 a month for one person, on the 7 tools whose plans publish a channel limit: Tesselith $35, Later $37.50, SocialBee $40, Loomly $49, Buffer $50, Sendible $84, Hootsuite $99.

Social Media Scheduler Pricing 2026: 11 Tools Compared

By the Tesselith team · Prices checked November 2026

Tesselith makes one of the 11 tools compared. Every price comes from the vendor's own pricing page, linked in the table, and the same method applies to us.

Key findings

1.The median entry plan costs $20 a month across 11 schedulers. Entry prices range from $5 (Buffer) to $99 (Hootsuite).

Link to this finding

2.5 of 11 schedulers (45%) have a free plan.

Link to this finding

3.7 of 11 price by plan (a set number of channels, brands or profiles), 2 charge per connected channel, and 2 charge per user.

Link to this finding

4.Running 10 channels for one person costs $35 to $99 a month (median $49) on the 7 tools whose plans publish a channel limit.

Link to this finding

5.Per-user pricing multiplies with the team: on entry plans, five people cost $495 a month on Hootsuite and $395 a month on Sprout Social, before any extra channels.

Link to this finding

6.Buffer charges $5 per channel, so 20 channels cost $100 a month on its entry plan.

Link to this finding

Prices at a glance

Tool	Charges	Entry plan / mo	Free plan	10 channels, 1 user	Source
Tesselith (us)	per plan	$15	Yes, 3 channels, 100 posts/mo	$35	Pricing page
Buffer	per channel	$5 / channel	Yes, 3 channels	$50	Pricing page
Hootsuite	per user	$99 / user	No (14-day trial)	$99	Pricing page
Later	per plan	$18.75	No (14-day trial)	$37.50	Pricing page
Sprout Social	per user	$79 / user	No (30-day trial)	Not published	Pricing page
Publer	per channel	$5 / channel	Yes, 3 accounts (no X)	Not published	Pricing page
SocialBee	per plan	$24	No (14-day trial)	$40	Pricing page
Metricool	per plan	$20	Yes, 1 brand, 20 posts/mo	Not published	Pricing page
Loomly	per plan	$49	No (free trial)	$49	Pricing page
Sendible	per plan	~$30	No (14-day trial)	~$84	Pricing page
Planoly	per plan	$14	Yes, mobile only, 10 uploads/mo	Not published	Pricing page

What 5, 10, 20 and 40 channels cost

Tool	5 channels	10 channels	20 channels	40 channels
Tesselith	$15	$35	$35	$75
Buffer	$25	$50	$100	$200
Hootsuite	$99	$99	$199	$199
Later	$18.75	$37.50	$82.50	$82.50
Sprout Social	$79	Not published	Not published	Not published
Publer	Not published	Not published	Not published	Not published
SocialBee	$24	$40	$82	$149
Metricool	Not published	Not published	Not published	Not published
Loomly	$49	$49	$249	$249
Sendible	~$30	~$84	~$169	~$169
Planoly	Not published	Not published	Not published	Not published

Methodology

Source: each vendor's public pricing page, linked in the table, checked in November 2026.

Prices: US dollars per month on annual billing where a vendor offers it, before tax. Add-ons (extra users, X/Twitter fees, AI credits) are excluded. A ~ marks a vendor that only lists approximate US prices.

Entry plan: the cheapest paid plan. For per-channel and per-user tools that is the price of one channel or one user.

Channel costs: the cheapest plan whose published limit covers that many connected profiles, for one user. Per-channel tools are multiplied out. Where a plan doesn't publish a profile limit, the cell says so instead of estimating.

Tesselith's plans: Starter 8 channels, Pro 20 channels, Team 40 channels, Agency 100 channels, from its pricing page.

Disclosure: Tesselith makes one of the 11 tools in this study. Its prices come from the same kind of public page as everyone else's, and the method above applies to it unchanged.

Updates: we recheck prices before changing the date on this page. If a price here is out of date, email us and we'll correct it.

Questions people ask

How much does social media scheduling software cost in 2026?

Entry plans cost $5 to $99 a month, with a median of $20, across the 11 schedulers we compared in November 2026. What you'll really pay depends on how the tool charges: per channel, per user or per plan.

Which social media schedulers have a free plan?

5 of the 11: Tesselith, Buffer, Publer, Metricool, Planoly. Free plans are limited, usually to 1 to 3 channels or a monthly post cap.

Which social media schedulers don't charge per channel?

Tesselith, Later, SocialBee, Metricool, Loomly, Sendible, Planoly price by plan, so connecting another account doesn't change the bill until you outgrow the plan. Per-channel tools in this study: Buffer, Publer. Per-user tools: Hootsuite, Sprout Social.

How much does it cost to schedule posts for 10 social accounts?

Between $35 and $99 a month for one person, on the 7 tools whose plans publish a channel limit: Tesselith $35, Later $37.50, SocialBee $40, Loomly $49, Buffer $50, Sendible $84, Hootsuite $99.

Social Media Scheduler Pricing 2026: 11 Tools Compared

Key findings

Prices at a glance

What 5, 10, 20 and 40 channels cost

Methodology

How to cite this study

Questions people ask

Try Tesselith free

Related pages

Social Media Scheduler Pricing 2026: 11 Tools Compared

Key findings

Prices at a glance

What 5, 10, 20 and 40 channels cost

Methodology

How to cite this study

Questions people ask

Try Tesselith free

Related pages