Engagement rate calculator

Enter your interactions and audience to get your engagement rate. Calculate it by followers (the common benchmark) or by reach — a truer measure of how the people who actually saw it responded.

Total interactionslikes + comments + shares + saves

Followersyour account's follower count

Engagement rate

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Fill both fields to see your rate.

How it’s calculated

Engagement rate = (total interactions ÷ audience) × 100. “Interactions” usually means likes, comments, shares and saves. Using reach as the denominator is generally more honest than followers, because it measures how the people who actually saw the post responded.

Below 1%

Below average

Common on large accounts and cold audiences.

1–3%

Average

The band most healthy accounts sit in.

3–6%

Strong

Content is landing with the people who see it.

Above 6%

Excellent

Typical of small, highly engaged communities.

Rough guidance only — the bands vary a lot by network and audience size.

Questions people ask

Should I calculate engagement rate by followers or by reach?: By reach, if the platform gives you that number — it measures how the people who actually saw the post responded, rather than diluting the rate by your total follower count, most of whom never saw it.
What's a realistic engagement rate to aim for?: 1-3% is average for most accounts and a healthy baseline. Above 3% is strong, and above 6% is typically only seen on small, highly engaged communities — the bigger the audience, the harder a high rate is to sustain.
Does engagement rate mean the same thing on every platform?: Roughly, though what counts as an 'interaction' varies — some platforms include saves and shares, others don't surface them the same way. Use this as a consistent way to track your own trend over time rather than a precise cross-platform comparison.

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How it’s calculated

Below 1%

Below average

Common on large accounts and cold audiences.

1–3%

Average

The band most healthy accounts sit in.

3–6%

Strong

Content is landing with the people who see it.

Above 6%

Excellent

Typical of small, highly engaged communities.

Rough guidance only — the bands vary a lot by network and audience size.

Questions people ask

Should I calculate engagement rate by followers or by reach?

By reach, if the platform gives you that number — it measures how the people who actually saw the post responded, rather than diluting the rate by your total follower count, most of whom never saw it.

What's a realistic engagement rate to aim for?

1-3% is average for most accounts and a healthy baseline. Above 3% is strong, and above 6% is typically only seen on small, highly engaged communities — the bigger the audience, the harder a high rate is to sustain.

Does engagement rate mean the same thing on every platform?

Roughly, though what counts as an 'interaction' varies — some platforms include saves and shares, others don't surface them the same way. Use this as a consistent way to track your own trend over time rather than a precise cross-platform comparison.