Engagement rate calculator
Enter your interactions and audience to get your engagement rate. Calculate it by followers (the common benchmark) or by reach (a truer measure of how the people who saw it responded).
Engagement rate
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How it's calculated
Engagement rate = (total interactions ÷ audience) × 100. "Interactions" usually means likes, comments, shares, and saves. Using reach as the denominator is generally more honest than followers, because it measures how the people who actually saw the post responded. As a rough guide, 1–3% is average, 3–6% is strong, and above 6% is excellent — though it varies a lot by network and audience size.
See it tracked for you
Tesselith pulls engagement across your connected accounts so you never have to do this by hand.
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