UTM link builder

Add UTM parameters to your links so your analytics can tell exactly which post, network and campaign drove each visit. Fill in the fields and copy your tagged URL.

Website URL *

Campaign source (utm_source) *

Campaign medium (utm_medium) *

Campaign name (utm_campaign) *

Campaign term (utm_term)

Campaign content (utm_content)

What the parameters mean

utm_sourceWhere the traffic comes frominstagram, newsletter

utm_mediumThe channel typesocial, email, cpc

utm_campaignThe specific campaignsummer_launch

utm_termPaid keywords. Optional.social_scheduler

utm_contentA/B variant. Optional.hero_link_v2

Questions people ask

Do UTM parameters slow down my page or hurt SEO?: No — UTM parameters only affect how analytics tools attribute the visit; they don't change how the destination page loads or how search engines index the canonical URL.
Which UTM parameters are actually required?: utm_source, utm_medium, and utm_campaign cover the vast majority of use cases. utm_term and utm_content are optional and mainly useful for paid search keywords or A/B testing variants of the same link.
Will these links work the same in Google Analytics and other tools?: Yes — UTM parameters are a shared, tool-agnostic standard, so a tagged link is read the same way by Google Analytics, most other analytics platforms, and social schedulers like Tesselith.

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Schedule tagged links across 11 networks and see what's working — all in Tesselith.

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Questions people ask

Do UTM parameters slow down my page or hurt SEO?

No — UTM parameters only affect how analytics tools attribute the visit; they don't change how the destination page loads or how search engines index the canonical URL.

Which UTM parameters are actually required?

utm_source, utm_medium, and utm_campaign cover the vast majority of use cases. utm_term and utm_content are optional and mainly useful for paid search keywords or A/B testing variants of the same link.

Will these links work the same in Google Analytics and other tools?

Yes — UTM parameters are a shared, tool-agnostic standard, so a tagged link is read the same way by Google Analytics, most other analytics platforms, and social schedulers like Tesselith.