UTM link builder

Add UTM parameters to your links so your analytics can tell exactly which post, network, and campaign drove each visit. Fill in the fields and copy your tagged URL.

Website URL *

Campaign source (utm_source) *

Campaign medium (utm_medium) *

Campaign name (utm_campaign) *

Campaign term (utm_term)

Campaign content (utm_content)

What the parameters mean

utm_source — where the traffic comes from (e.g. instagram, newsletter).
utm_medium — the channel type (e.g. social, email, cpc).
utm_campaign — the specific campaign (e.g. summer_launch).
utm_term / utm_content — optional, for keywords or A/B variants.

Track every post automatically

Schedule tagged links across 12 networks and see what's working — all in Tesselith.

Try Tesselith free