Hootsuite Pricing in 2026: Plans, Per-User Cost, Enterprise and Approvals

Hootsuite costs $99, $199 or up to $399 per user per month on annual billing, for its Standard, Professional and Advanced plans. Enterprise pricing isn't published; you get a quote after a demo. There's no free plan, only a 14-day trial, and monthly billing costs more than annual. Approval workflows start on the Advanced plan.

Hootsuite plans and prices

Source: hootsuite.com/plans, checked November 2026. Hootsuite shows these as annual-billing figures, excluding tax. Monthly billing is available on the self-serve plans at a higher per-user rate.

What Hootsuite costs for a real team

Calculated from the published per-user prices on annual billing. Per-seat pricing is the main reason growing teams look for a Hootsuite alternative: the bill scales with headcount, not with how much you post.

Hootsuite Enterprise pricing

Hootsuite doesn't publish an Enterprise price. You request a demo and get a custom quote, usually on an annual contract. Enterprise adds single sign-on, compliance controls, social listening with longer history, ROI attribution, Salesforce integration, employee advocacy and onboarding support.

Third-party reports vary. Agorapulse's 2025 breakdown cited a starting point of around $16,000 a year for 5 users; other buyers report figures from about $15,000 a year. Treat these as rough benchmarks; your quote depends on seats, add-ons and contract length.

Does Hootsuite have a free plan?

No. Hootsuite retired its free plan. Paid plans come with a 14-day free trial, which needs a payment method and converts to a paid plan unless you cancel before it ends. If you need a free option, Tesselith has a free-forever plan with 3 channels and 100 posts a month, and Buffer's free plan covers 3 channels.

How Hootsuite's approval workflow works

Approval workflows are included on Advanced (with multiple users) and Enterprise. On those plans:

• Admins assign roles: creators draft posts that need approval, approvers review them.
• You can set up to three approval layers, applied in order.
• Approvers get a notification and can edit, approve or reject.
• Any team member can be asked to approve a one-off post with Ask for approval.
• Approvals cover posts, and on higher tiers also messages and comment replies, with an approval history.

The catch for agencies is that approvers are Hootsuite users on a paid plan. Hootsuite doesn't document a way for a client to approve a post without a seat. Tools built for client sign-off, such as Tesselith's client portal, let clients approve from a link without an account.

Is Hootsuite worth it?

Hootsuite is worth it for larger teams that use its listening, advanced analytics and enterprise integrations every week. For teams that mainly plan, publish and measure, per-user pricing means paying for depth you don't use. Compare it side by side in Tesselith vs Hootsuite, or see the full list of Hootsuite alternatives.